WORK HISTORY

June 2020 – Present

Digital Marketing

Freelance

• Building brand identity and nurturing brand image using social media marketing.
• Maintain a unified brand voice across different social media channels
• Help businesses advertise profitably with Google Adwords, Facebook Ads, Instagram Ads, and LinkedIn Ads.
•Create and execute the Social Media strategy in line with brand and narrative for all social media channels – Facebook, Instagram, Twitter, etc.
•Social Media growth by implementing both paid and organic strategies for a wide portfolio of clients across many industries

• Develop websites for brands with WordPress.
•Understand the brand’s audience and manage interactions with the community on social channels
•Analyse and review digital metrics in weekly, monthly, and quarterly performance reports
•Ensure that budgets, scope, timelines, schedules, and deadlines are accurately created and met

May 2019 – November 2019

Social Media Strategy and Execution

Reinvent Digital

Handled 8 brands’ social media to build awareness, trust, and credibility & executed digital activities.
(i) Build and execute social media strategy through competitive research, messaging, and audience identification which included-

– Working on client pitches and expanding scope of work with existing clients
– Define and articulate business objectives clearly
– Gather secondary research data to build business case and to support findings/insights

– Conduct short primary research for qualitative learnings

– Develop recommendation report based on insights and data analysis
– Draw out cumulative learnings to arrive at best customer strategy/approach

(ii) Social media execution for 8 brands which included educational, technology, individual, and lifestyle brands.
(iii) Collaborate with other marketing departments to manage reputation, identify key players, and coordinate actions
(iv) Create monthly reports, analyze and report the performance of the social media campaigns
(v) Create and maintain the Social media calendar & campaigns

December 2018 – April 2019

Digital Content Creator/ Social Media Marketing

Broodle

Worked on projects pertaining to graphic design, digital content creation, and social media marketing along with web development and digital marketing with Broodle Inc.

May 2018 – Dec 2018

Digital Content Creator

Mangosteen Studio

I worked as a digital content creator with Mangosteen Studio in Jaipur, India. This included photo shoots, video creation, production and post-processing as well as strategizing and creating digital content for fashion, lifestyle, and food brands.

June 2016- May 2017

Graphic Designer and Content Creator

HEM Securities Ltd.

October 2015

Social Media Associate

SAARC Sufi Fest

INTERNSHIPS

February – April 2018

Public Relations and Marketing

Fortis Healthcare Ltd.

2015

Public Relations

Edelman India under Sparks Communication and PR

EDUCATION

2017-2018

Post Graduate Diploma in Advertising and Marketing

Xavier’s Institute of Communication, St. Xavier’s College, Mumbai

2014-2017

Bachelor of Arts (Hons)- Economics

St. Xavier’s College

2014-2015

Certificate in Journalism and Mass Communication

St. Xavier’s College

Best Ad Film

Xavier’s Institute of Communication, St. Xavier’s College, Mumbai

Best Advertising-Photography Project

Xavier’s Institute of Communication, St. Xavier’s College, Mumbai

Gold Medal – Excellence in Web and IT Skills

St. Xavier’s College, Jaipur

Certificate for All-Round Excellence

St. Xavier’s College, Jaipur

Editor for Economics Magazine and Journal

St. Xavier’s College, Jaipur

2014-2017

Creative and Cultural Head, Economics Council

St. Xavier’s College, Jaipur

2014-2017

IT Coordinator and Core Committee member in Event Management

St. Xavier’s College, Jaipur

2015-2017